Let Chester Weber
Help Drive Your Sales
An economic impact study performed by the American Horse Council found that 4.6 million Americans are involved with horses, and that there are 9.2 million horses in the United States. The horse industry is a highly diverse and economically significant sector. Add to that over 10 million equestrian spectators and it is easy to see why the horse industry is a marketing hotbed.
Chester Weber is one of America’s most respected horsemen. A true icon in the sport of combined driving, Chester has achieved remarkable historic accomplishments such as four World Equestrian Games Silver medals, 16 U.S. Four-in-Hand Driving National Championships and a number one slot on the FEI World Rankings.
Combined Driving is literally a triathlon for horses, and is one of the fastest growing equestrian sports today. This combination of elegance, tradition, and strength appeals to a broad spectrum of equine enthusiasts.
Along with competing nationally and internationally, Chester is an active proponent of the sport serving at the highest levels in the United States Equestrian Federation. He is currently on the USEF Board of Directors, the High Performance Driving Committee, the National Driving Committee, the Safety Committee, and he is Chairman of the Active Athletes Committee.
Chester’s high profile success in the sport has not gone unnoticed by the press. He has been featured in countless equestrian magazines and websites, as well as on TV shows, radio and podcasts, and various social media outlets. If your organization is ready to partner with one of the equestrian world’s leaders, Chester Weber is the natural choice to help drive your sales.
Why Sponsor Chester Weber
Sponsorship lets you reach this affluent consumer on their own “turf,” and association with one of the sports leading athletes positions your products as a “winner.” There are a number of sponsorship benefits including:
Isolation
As a sponsor you are not competing for targeted consumer’s attention amidst a large clutter of advertising. You are one of a handful of elite products being introduced to this audience by one of their peers, and quite possibly one of their idols. This leads to high top of mind awareness and excellent positioning with the consumer.
Brand Building
Through equestrian sponsorship you are developing your brand image in the mind of the consumer. Consumers relate to brands that share their interest and are endorsed by the top professionals in their sport.
Exposure
Your products are in front of a very desirable audience with a high disposable income. In addition, you are reaching this audience while they are actively involved in the equine pursuits they value, so your information reaches this audience when they are in a very receptive state of mind.
Loyalty
Equestrian enthusiasts are loyal to the sponsors that support their events and top athletes, both in buying habits and word of mouth recommendation. Historically, equestrians purposefully support sponsors.
Social Media
Chester’s high profile presence on social media provides the ideal platform for connecting equestrians with your product. Followers regularly tune in to track and share their favorite equestrian’s latest endeavors. Your products are debuted on Facebook and Instagram, reaching thousands of attentive consumers per post.
Public Relations
An integral part of the sponsorship program offered with Chester Weber is the PR aspect. Press releases and media mentions are strategically included in the program and the sponsor’s contribution is brought to the forefront at every opportunity. Chester’s success becomes the sponsor’s success.
Sales
Naturally the sum of brand loyalty and the exposure created by the sponsorship is designed to result in increased awareness and brand specific sales. The longevity of Chester’s sponsor arrangements is a tribute to the effectiveness of these partnerships.
Sponsorship Amenities
There are a myriad of sponsorship amenities to benefit individual needs of the sponsor that can include:
- Inclusion on Chester Weber’s website and reciprocal links
- Extensive PR opportunities
- Social Media posts and exposure
- Your logo on Team Weber’s 40-foot horse van or 20-foot carriage trailer
- Your logo on Team Weber’s presentation and marathon carriages
- Your logo on Team Weber’s blankets
- Your logo on shirts, jackets, and caps worn by Team Weber
- Personal appearances by Team Weber
- Use of Chester Weber’s image and likeness in advertising
- Sound bites in press conferences
- Participation in award ceremonies
- Complimentary tickets to combined driving events
- Product sampling and testing
- Host exhibitor’s party in conjunction with Chester Weber
Live Oak Combined Driving
9275 S.W. 9th St. Road
Ocala, FL 34481
Chloe D. Reid
pr@chesterweber.com
(202) 494-6129