Industry Profile

As a sponsor of Team Weber, you will reach the following audience:

Income $150,000 40%
Average Home Value $421,000
Additional Residences 1+ 27.2%
Education College 80%
Airline Travel 16+ trip per year 43.1%
Travel Frequency Frequent Flyer Club member 78.4%
Credit Cards 1+ 97.3%
Vehicles Purchased within last year 55.3%

According to a recent survey commissioned by the American Horse Shows Association, more than 7.1 million Americans are involved in the equestrian world and an economic impact of $112.1 billion. In fact, one in every 35 Americans is involved with horses in some fashion. The horse industry supports 1.4 million full-time jobs and total taxes paid total over $1.9 billion.)

Event Measurement Index Report
by Marketing/Media Directions

Exhibitors & Spectators Involved in the Sport of Combined Driving:

86% under 55 years of age median age: 38 years
63% female
95% employed
98% own or lease vehicle
75% use rental cars
79% use personal computers
54% use camcorders
97% use VCRs
87% use CD players
67% use mobile phones
94% use time pieces

The economic study done by Deloitte Consulting LLP for the American Horse Council Foundation in 2005 validates what the industry has known for some time, that the horse industry is a highly-diverse, national, serious and economically significant industry that deserves the attention of the general public, the media and federal, state and local officials.

  • 9.5 million horses in the United States
  • 4.6 million Americans are involved in the industry
  • 10 million spectators
  • 2 million people own horses
  • $39 billion annually economic effect by the industry on the U.S.
  • $102 billion and even higher impact including industry suppliers, employees and spectators
  • 460,000 full-time equivalent (FTE) jobs
  • 1.4 million FTE jobs including spending by suppliers and employees
  • $1.9 billion in taxes to all levels of government
  • Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000
  • Over 70% of horse owners live in communities of 50,000 or less
  • There are horses in every state. Forty-five states have at least 20,000 horses each

Sponsorship Amenities Include:

    • Your logo on Team Weber’s 40-foot horse van and 20-foot carriage trailer
    • Your logo on Team Weber’s presentation and marathon carriages
    • Your logo on Team Weber’s horse blankets
    • Your logo on shirts, jackets, and caps worn by Team Weber
    • Your banners displayed at clinics, tack and storage rooms at competitions
    • Space and reciprocal website link on CAI Live Oak website
    • Advertisement space in CAI Live Oak program
    • Personal appearances by Team Weber
    • Use of Team Weber’s image in advertising
    • Sound bites in press conferences
    • Mention in press releases
    • Participation in awards ceremonies
    • Complimentary tickets to combined driving events